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Redmi 15C (6GB – 128GB)

₨ 42,999

Key Features:

  • Display: 6.9″ Dot Drop display
  • Resolution: 1600*720 | Brightness: 660 nits (typ), 810 nits HBM
  • Refresh rate: Up to 120Hz
  • Processor: MediaTek Helio G81-Ultra processor | Octa-core
  • CPU: Cortex-A75+Cortex-A55
  • GPU: Mali-G52 MC2
  • Splash, Water and Dust Resistant : IP64
  • Rear Camera: 50MP Main Camera – 5P lens
  • Auxiliary lens film Camera | HDR mode | Night mode – Portrait mode | Time-lapse
    Front Camera: 8MP front camera – f/2.0 – film Camera | HDR mode | Soft-light ring – Portrait mode | Time-lapse | Night mode

General Features:

  • Battery & Charging: 6000mAh (typ) Supports –  33W fast charging (USB Type-C )
    31 mins to 50% battery
  • Security: Side fingerprint sensor – AI face unlock
  • Network & Connectivity: Dual SIM + microSD | Network bands:2G/3G/4G
  • Wireless Networks Wi-Fi: 2.4GHz | 5GHz | Supports FM radio (with headphone jack) | Bluetooth 5.4
  • Navigation & Positioning: GPS | Glonass | Galileo | Beidou
  • Audio: 3.5mm headphone jack
  • Sensor: Virtual proximity sensor | Ambient light sensor | Accelerometer | Electronic compass
  • Operating System: Xiaomi HyperOS 2
  • Dimensions: Height: 171.56mm – Width: 79.47mm – Thickness: 7.99mm – Weight: 205g

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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.

A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.